One of the great lessons Don Vogel taught me when I was working as his call screener was that there are four types of callers on radio talk shows;
- Boring callers: People whose calls, mostly agreeing with you, didn’t help the show go anywhere. Inexperienced hosts figured having someone on the air was better than nothing – but an experienced host doesn’t need callers – and can do better than the boring ones. Don wanted me to politely turn them down.
- Average callers: Regular people making regular points. Put them on as time permits.
- Crazy callers: They’re a crapshoot. Sometimes crazies kill the mood. Sometimes, they accelerate it. They’re a judgment call – one of the things that separates a good call screener from someone who just takes calls and types names into a computer.
- Great callers: The ones who had great points, and made them in a way that didn’t just help the flow of the show, but improved it. “Get them on all the time, every one”, Don said. It’s harder than it sounds. Was I any good? Well, I learned to pick out Tommy Mischke’s voice when he was still “The Phantom Caller”, and got him to the front of the queue every time he called – which played a solid role in launching his career. So yeah. I was good. Sometimes.
“Mark from Saint Louis Park” was one of the great callers over the past decade or so at AM1280. How great? He’s the only regular caller I’ve ever written an obit for [1].
We got word on Saturday that Mark – real name Mark Rice – had passed away. I met only met Mar in person once, but even face to face I recognized his voice instantly.
Mark’s incisive intelligence and keen understanding of whatever the conversation was about made him a standout caller, even when he occasionally disagreed with us. “When Mark from SLP calls, just put him on the call board”, we told our producers. No need to screen him, having him on the air always made the show better.
Mark was one of the few regular callers that was a subject of conversation off the air himself. That may not sound like a big deal; trust me, it is.
My condolences and prayers for all his friends and family, from all his radio fans. He is missed.
[1] I’ve long since lost track of “Steve from Roseville” of my KSTP days, who popped up as “Steve from Plymouth” once on the NARN in probably 2006. He’d be the other one to rate a full blown memorial.
Was never a big KSTP listener, but may his name be a blessing. My condolences to the family!
Sorry to hear about losing one of the good guys.
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